New H2R publication by Dr. Julia Böcker & Prof. Dr. Nina Jakoby (2025)
“No One Sends You Flowers”: Social Norms and Patients’ Emotional Journey Within Fertility Treatment
Patients undergoing fertility treatment, such as IVF, experience a range of emotions—hope, disappointment, grief, anxiety, jealousy, guilt, and anger. Through a sociology of emotions lens, we trace the emotional journey of patients in fertility treatment in Switzerland to understand subjects’ experiences with medically assisted reproduction (MAR), and to highlight how societal and cultural norms and expectations shape the way they use and emotionally manage (failed) fertility treatments. Continue reading